The barber Xiao Li's shop opened, but there were not many customers. There was an old barber shop nearby, and that business was as good as ever, and it was completely unaffected by the newly opened barber shop.
Xiao Li asked Mr. Wang, a marketing expert, for advice.
Teacher Wang asked Xiao Li: "What time of day does your store have the least traffic?"
Xiao Li said: "Of course it's from the time it opens in the morning to 12 noon."
Teacher Wang said: "Then you can use this time and another time. A barber shop competes."
Xiao Li is very puzzled, this is the most difficult time of day for a barber shop to do business, when it is prosperous, it can't compete with its competitors, and it is more difficult to have hope when it is low. However, Xiao Li still followed Teacher Wang's method.
A month later, Xiao Li was pleasantly surprised to find that the business of his barber shop was indeed getting more and more prosperous.
Mr. Wang’s trick for Xiao Lizhi is to let the residents of the community come for free haircuts every morning until 12:00 noon for a period of one month.
For Xiao Li, whether or not the barber shop is open in the morning, costs such as rent and staff wages still exist.
Since the barbers are not busy in the morning, making use of this time does not add more extra costs, and also allows new customers to familiarize themselves with the services of their barbershop, breaking their habit of frequenting another barbershop.
Most of the people who can come to the barbershop for free haircuts in the morning are the elderly, and they are also very easy to share their cost-effective experiences with others.
Looking at the problem from another angle, the off-season is also valuable.