Here are 10 steps to ensure your marketing execution:
1. Have goals: Quantitative goals and qualitative goals. To be able to execute, any marketing work should first set clear goals. The Marketing Department should set clear quantitative goals, such as sales, growth rate, return rate, profit rate, new customer development number, market share, etc. Non-marketing departments set qualitative goals, such as completion time and quality of work, and are held accountable for results.
2. There are methods: marketing strategy and management strategy. How to achieve the goal? It is necessary to develop effective strategies and methods, such as team management strategy, market expansion strategy, channel layout strategy, brand building method, activity promotion strategy, cost assessment strategy, organizational optimization strategy, etc.
3. Have a team: organizational structure and job responsibilities. With the method, the team also needs to implement, matching the organizational structure of enterprise development. It is necessary to clarify job responsibilities, improve team building system, team training strategy, personnel promotion mechanism, new staff on the job process, etc.
4. System: daily management and performance appraisal. Team management requires matching system, such as daily management system, including work report, daily tracking, daily attendance, business trip reimbursement, etc. In order to achieve the goal, but also to establish work assessment and other performance assessment system.
5. Planning: marketing plan and management plan. Method landing, need to make plans, including annual plan, monthly plan, weekly plan, and promotion plan, marketing plan, brand communication plan, etc.. At the execution level, the plan should be broken down to specific people, time points and projects.
6. There are processes: work processes and management processes. How to make the plan work? Work processes need to be matched with management processes, such as expense reimbursement process, new customer development process, new product launch process, internal operations process, etc.
7. There are platforms: operation platform and marketing platform. In order to ensure the smooth progress of the plan and process, it is necessary to establish a platform, including operation platform and marketing platform. For example, in warehousing and logistics, an integrated procurement system should be established; Marketing, to establish market planning, channel management system.
8. Have execution: Perform tracking and perform evaluation. It is necessary to establish an execution tracking system and an execution evaluation system, do a good job of monthly tracking, weekly tracking, daily tracking, daily performance tracking and work tracking, as well as subsequent evaluation and continuous optimization.
9. Have tracking: Work tracking and schedule tracking. You want good results, you have to follow. Use enterprise management tools and platforms to track online and offline timely, including quantitative data tracking, as well as qualitative work completion tracking.
10. Assessment: results assessment and daily assessment. To evaluate the quality of completed work, it is necessary to establish a result assessment and daily assessment system, including statement system, budget assessment system, monthly assessment, quarterly assessment, semi-annual assessment and annual assessment.
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